One of our clients, Once Upon an Island, was recently featured in the Los Angeles Times newspaper and website. You can see their promo video on our Commercial Example page. The article mentions several times how their web series "Princess Perplexity," which is also produced by Epic Iris, drives traffic to their business. The Princess Perplexity web series is an excellent example of how producing entertaining videos that aren't solely focused on "selling" can increase brand awareness and drive engagement from your target audience.
In this case Once Upon an Island's target demographic is little girls and their parents. Fans of the web series want to meet the characters in the show and strongly "encourage" their parents to bring them. Balboa Island, where the business is located, is often featured heavily in the series along with other business storefronts in the area which in turn drives their brand awareness even further into the community.
In future posts we'll be featuring success stories like this to help inspire others to think of creative ways to drive brand awareness through online video.
We encourage you to check out Once Upon an Island and become a subscriber to "Princess Perplexity" on YouTube!
If you'd like to discuss ideas on how to increase your brand awareness and engage your potential customers through online video, contact us today.